Too Long; Didn't Read
Start-up founders often think building a business is about building an app. This is the hardest part and because of that, we do what is easier — build the product instead. The way to shatter all these illusions is to get your product in the hands of a customer. In the early days, you are better off working with customers & letting them be your lighthouse. If you don't have multiple customers on your product, don’t even bother building for scale. You should not lead yourself to believe that you will reach scale overnight unless your business shows you otherwise.