Too Long; Didn't Read
You can call yourself a guru of retail pricing if you can make the right pricing decisions for every one of your products, separately and combined, based on their demand elasticity at any given moment. Each of your pricing decisions has to help you reach all of your current business goals and ensure the best shopping experience at the same time. To reach it, retailers need to enhance their pricing teams with the blend of big data and artificial intelligence. To be able to do that retailers require three things: massive amounts of relevant data; advanced pricing software that can analyze this data and provide actionable insights.