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LinkedIn is 300% more effective for lead generation as compared to Facebook. LinkedIn is solely responsible for 80% of B2B traffic from Facebook. There are 760 million+ prospects belonging to 150 industries. 90% of marketers prefer LinkedIn to Facebook and 90% prefer to use it to connect with potential prospects. LinkedIn groups are mini hubs where like-minded professionals interact with each other and share great lead generation strategies. Make sure your LinkedIn profile is the perfect balance of data and personality. Use LinkedIn’s basic filters to find your audience or use a LinkedIn automation tool.