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10 Commandments for AI-Assisted Social Media Marketers. Embrace AI-powered tools in Social Media (and implementing them correctly) will enhance every single customer's journey, thereby retaining much more of them, for much longer. Smart Ad-Targeting using Programmatic Advertising using. real-time data of user’s likes, preferences,. preferences, location, intent to buy, etc are analyzed and the most relevant ad is posted to them through a bidding process. This increases the better chances of conversion and engagement.