Digital marketer @ Setapp
Who’s a product engineer, anyway? It’s sometimes hard to distinguish between a product manager and a product engineer. In this post, we’ll have a try to figure it out.
Among one hundred and one job titles, the product manager is, perhaps, the most confusing. The truth is that various companies use various job title specifications, from the Strategic Product Managers to eCommerce or Product Development Managers or even all-in-one. Average people can hardly see any difference, but the professionals can.
The greatest difference between engineers and managers is that the term Technical Manager or Product Engineer is more likely to describe a person, but not his or her role. Thus, this is simply a PM, who has a certain technical background and is enrolled in product technology work; however, they do not perform any development themselves, though they communicate and manage the software development team within a scrum management process.
They are extremely needful under circumstances when the company’s great product manager must be extremely focused on the management of the product, not its development issues. As you see being a product manager in product technology is quite a different thing.
It’s more or less clear with the role of a product manager. What about an engineer? What does a product engineer do? Whereas the PM’s primarily focused is the understanding of the user's needs and communication with the team members or all the company departments to make the product alive, the product engineer’s business role is a technology focus mostly with no or little responsibility for the market success of the product as opposed to a technologist role.
Of course, technical skills will be a highlight of this position. A technology-savvy engineer has huge advantages:
Proven trust from the development team.Understanding of tech trends, how to include them into the roadmap and implement the innovations.Agreement of opinion and proven trust of the customers.Understanding of tech challenges and the ability to educate the team.Ability to create tech solutions for the product life cycle rather than focus on business and users need solutions.
Product engineers know better than product managers or anyone else what’ possible and what’s not regarding developing the product and driving its vision, so they come in handy for the PMs and should work back to back, to come up with the better product.
It is important to note that even in the absence of a PM position, this role can be performed by the Market or Technology Manager. More often it’s the first person or the top manager from the technical management who’s closer to the development. This is another advantage of being an engineer and moving up the career ladder.
No matter how much does a product manager make, you can outperform him or her as a product engineer by following simple steps:
1) Use tech skills for planning and prioritizing.
When you understand clearly how your product is built, you’re more likely to have an adequate risk evaluation of certain features that have a more accurate time frame setting for story mapping or road mapping. Remember that you are a narrow specialist that can talk to the development team more lucidly and in detail. You orientate better in decision making and understand the implications so you can better do the trade-offs about depths, complexity or time frames.
2) Use tech skills to minimize the gap in communication.
It sometimes happens that product engineers have a gap in communication between their engineering staff and the rest of the whole world. Also, tech people sometimes forget that they can be hardly understood by the rest of the team: by sales, marketers, etc. You should use your tech skills to cater to the technical product details to the rest of the world translating between the engineering department and the rest of the product world, including the customer.
3) Use your tech skills to improve the business role side.
Want it or not, the role of any manager (product or engineer) should be based on the user's need understanding and bringing the product to life alongside the rest of the departments. You are keen on the tech part of the whole process, so do not forget to contribute to the ultimate goal.
Apart from useful tips on how to improve your abilities in the role of engineering, there is a list of things you’d better undo to succeed in your product engineering career. Here are they:
Do not misunderstand the role.
The truth is that many engineers make the same common mistake: when they come from development, they experience hardships in leaving their comfort zone and realizing that their value has shifted a bit into quite a different area. So, they remain too engrossed by the tech side the procedure may meddle and cause problems, defining the technical solution for a peculiar product features, instead of defining the business may meddle and cause issues, of the expected user outcome.
Do not undertake too much.
The point is that some companies sometimes position the role and give you responsibilities in such a way, that you become an extension of your development. You find your self-taken non-product management deliverable. No coding or QR testing, just vision, road mapping, story mapping or whatever else the manager should perform! Do not undertake too much.
Don’t be caught in the methodology you use.
Staying involved in agile as they used to, technical PMs feel comfortable with the day to day flow of tasks. That’s why they come from development to product management easier. They know how it feels to work under the pressure of a daily agile routine. Nevertheless, they forget that agile is the smallest PM role and focusing on it too much go astray from the basic PM responsibilities.
Various companies have varieties of PM job title specifications; that is why product managers and tech product managers are often confused in the scope of their major role and the abilities distinguished. Though some of them match, indeed, the major difference is that an engineering manager has a tech background, unlike a PM who’ got a more business-oriented role.
To succeed as a technical product manager, you should follow some tips to develop certain abilities and learn how to undo the other ones to succeed.
And why do you want to be a product manager in technology? Feel free to share your ideas!
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