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Fitness apps are targeted at and can be very useful for professionals and beginners alike. Almost 40% of the growth will originate from the APAC region with China and India being the two key markets there. Fast market growth means quickly intensifying market competition, says Durga Malleswari Garimella, one of the relatively few women in the male-dominated industry. There are several important general rules which should be remembered while working on any kind of app, says Indian software engineer Durga.