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How Has Traditional Media and Social Media Helped To Boost The Popularity Of Cryptocurrency? Read on to find out just how traditional and social media channels have helped to boost the popularity of cryptocurrency. The lack of central regulation for a cryptocurrency is one of the driving forces behind its popularity but is also the reason why the media can have such an effect on how they perform. Understanding the power behind social media and it’s influence on cryptocurrency can put you in a stronger position to hit the ground running and for seasoned crypto traders, it can give you a stronger stance against other traders.