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How Does the GDPR Affect B2B Data? - A Simple Explanation. There are some rules and regulations to make sure your B2b data collection and usage are compliant with GDPR rules. The European General Data Protection Regulation is enforceable and how it can affect B2Bs. The GDPR doesn’t stop you from collecting data but how you store and use that data is certainly of great concern. Use the best automation tools that come with data cleaning features to ensure valid and effective campaigns.