How Airbnb Hacked Craigslist for Viral Growthby@scott-d.-clary
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How Airbnb Hacked Craigslist for Viral Growth

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Airbnb was one of the first-ever true ‘Unicorns”, achieving a billion-dollar-plus evaluation. It's not a surprise that startups are emulating and unpacking their business model to try to replicate their success. Here are a few lessons we can learn from Airbnb’s Craigslist strategy. Be unconventional, don’t overcomplicate a customer acquisition process, and keep it simple. Do boring things that work, and growth doesn't have to be sexy.

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