Too Long; Didn't Read
Too much time and money is spent on integration rather than the initial goal of improving the end customer experience. Connecting data has been a challenge for brands for years, think of the system back-end like a human body. In Sweden alone, there will be a lack of 25 000 developers in 2024! Most market market leaders agree that a BIG hindrance is the lack of developers at the front-end of digital executions is critical for building digital experiences at the pace demanded by the market.Luckily, the rise of the right experience is happening in this field and we see the rise in the right field.