Too Long; Didn't Read
According to the 2021 Deloitte digital media trends report, 87% of Gen-Z says that they game weekly, if not daily. Gaming is the new norm for this generation, and if you want to reach them, you will have to meet them where they are. Gaming has become more social and connected than ever; players can voice chat within the game, set up real-time activities, and even interact with others worldwide. Brands must move fast and evolve to reach this generation; it’s up to a brand to think of them.