Too Long; Didn't Read
Social media is the key to building your brand on social media. Businesses that actively and consistently build their brand build “social capital” ( aka the ability to use your following to your advantage) The rich and famous use social media to their advantage. The power of social media is how the rich use it to their own advantage. Just build your audience and own your audience, then cater to your audience ( aka solve their problems. If you spent the money you would normally spend on Facebook ads on making better content for your business's own social media accounts, and also hire a social media manager, then you should be able to grow your social audience faster than usual.