An increasing number of consumers look for products that enable them to make a difference and contribute to sustainability. Banks and fintech companies can address this need with innovation. Sustainable finance is gaining momentum with the rise of the overall ESG awareness. Banks can offer green deposit accounts to their commercial clients who want to see their money serve sustainable development goals and be used in socially and environmentally responsible initiatives. Conversational banking uses assistive chatbots to empower users to empower them in making socially responsible financial decisions.
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Dana Kachan
@dana-kachan
Chief Marketing Officer, Strategic PR Consultant, and Business Author. Ex-CMO of BullPerks & GamesPad.