Digital Transformation in Automotive Industry

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Automotive industry is getting accustomed to digital era. Brands like Mercedes Benz, which had been manufacturing cars since 19th century, have to reinvent the automotive technology again due to digitalization. Digitalization has also caught up with other areas of automotive industry such as safety technologies, car buying process, car maintenance and enhanced manufacturing process. Auto industry, is adopting digital technologies in multiple arenas like autonomous vehicles, manufacturing, marketing and maintenance. This helps them keep with evolving trends in the digital world and provide an enhanced customer experience.