"Perfect is the enemy of the good". We all know this saying. However, we somehow think that this is not applicable to running a business. Companies spend hours and hours on perfecting and fine-tuning product features. The problem is, these features seem meaningful and important to them, their target audience. not As a result, companies that fret over their visuals and site design end up to those brands that apply a consumer-centered approach. losing We don’t say that polishing various aspects of your product is bad. What we are trying to channel is that customers should be the center of your development process. Agile principles, remember? So instead of burning cash on a flawless design, it is better to focus on . No matter how technically impeccable your product is, you won’t generate revenue unless people want it. customer feedback Integrating Consumers’ Feedback Into Your Business Strategy Customer feedback is the of any profitable business, yet many companies and especially startups tend to avoid it like a mysterious disease (absolutely no COVID-related jokes intended here). foundation There is only one explanation – costs. The common myth is that collecting customer feedback is pricey and time-consuming. But is it really? Also, some companies are afraid to step away and assess their product through the prism of a critic. Indeed, collecting negative feedback is painful, since we humans tend to cherish our brilliant ideas. However, by fetching negative feedback, you get the to envisage and mitigate risks, thus improving your product as well. opportunity After all, when you’re crouched down, obsessing over the details for months, you can’t see the forest for the trees. Therefore, customer feedback is vital to make your company thrive. Otherwise, you are bound to go bust. Hold on, don’t run away in tears. You still can be saved. Here are some into your business strategy. useful tips on integrating customer IMHOes 1. Your Staff Should be Worried About Customer Opinions as well. By encouraging feedback from the top down, you set the pace for a customer-driven interaction. If your staff members are in fetching valuable insights, you will be able to loop these insights into other KPIs. This way, your customers will see that they are valued on every level. genuinely interested 2. Use Social Media. can be used not only for promoting your product but also for raising your brand awareness. Social media There you have a chance to interact with customers directly, fetch the feedback you need, and address people’s comments. Forget praising reviews and A-list awards, direct communication is the king. 3. Phone Lines are Still in. Although most people prefer introverted channels of communication, are still a powerful tool for winning over customers and getting feedback. phone lines Complaints, issues, problems, praise — everything will come in handy. 4. Use Your Insights. You should be ready to to customer reactions. Even if it means squeezing various iterations in a short period of time. react quickly The key is to improve your product so it is up to or exceeds customer expectations. 5. Polish Your Processes. Feedback is ever-evolving. This means you should always . Probably, you’ll have to hire extra staff to handle your phone calls or respond to comments. stay on top of it But if you’re missing on your insights, you are missing your profit. Thus, various monitoring tools can help you keep an eye on the customer feedback you are getting. The Takeaway A pioneering product idea is not enough. Feedback insight is what pushes your business forward and . makes your product relevant It allows you to get a better idea of your customer profile and boost your leading skills. You may be visionary, yet you are not a mind reader.

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Consumer Insights: The Secret Weapon

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