Too Long; Didn't Read
Customer Intelligence is the process of gathering and analyzing customer data. The purpose is to gain actionable insights that you can use to grow your bottom line. The following are four types of customer data: Identity data is personal information about your customers. Descriptive data includes marital status, job titles, education level, pet ownership, etc. Behavioral data is the behaviors that customers engage in when they use your products or services. With this level of insight, you can optimize your ad spend and improve your marketing campaigns.