Consumer Insights: The Secret Weapon

Too Long; Didn't Read

Customer insight has come into vogue, with small to large companies leveraging a customer-driven approach to perfect their marketing strategy. It may seem that most companies are plugged into the art of customer insights. However, the majority of small businesses (especially small) fail to take notice of the most obvious customer insight source – a company’s  website. It’s not revolutionary, you would say. But we can bet you’ve been overlooking some areas of your website that can fetch you customer feedback without testing anything whatsoever. Would you be interested in using this information to perfect your online operations and maybe increase conversion? Read on to find out.