Pearmill

Before we get into the CTR rule, it’s important to talk about the lens we use when it comes to Facebook Advertising.

Facebook Ads Baseline Click Through Rate Rule

The most common mistake we see advertisers make is not having a clear framework for knowing when to make a decision regarding an Ad Unit. A significant part of our rules series will focus on giving you clear guidelines on how and when to make decisions.

Facebook Ads Enough Impressions Rule

In order to understand why we use certain strategies for Facebook Advertising — we think it’s important for a brief lesson on how the Facebook marketing engine works.

Techniques to build relevant Audiences for Facebook Advertising

It’s quite common for our clients and the larger community of growth professionals to come to us with this question: how well are doing in terms of performance on cost and creative?

Benchmarks for CTRs, CPIs, CPAs, and Conversion Rates for Facebook Ads

At <a href="https://pearmill.com" target="_blank">Pearmill</a> — a tech-enabled performance agency — we’ve dealt with many scenarios where our client wanted to use a Cost Per Acquisition (CPA) pricing model. (Note: if you don’t know what CPA pricing is, there’s a brief explanation at the end of the article)

How marketing agencies rip-off their clients with CPA pricing

This story is about how confusing annotations can be when using Kotln's own data classes and how do we fix these problem with use-site targets.

How to Fix Kotln Problems When Dealing With Use-site Targets

Learn everything you need to know about Ux via these 236 free HackerNoon stories.

236 Stories To Learn About Ux

Learn everything you need to know about Ui via these 99 free HackerNoon stories.

99 Stories To Learn About Ui

Pearmill is a software-powered advertising agency

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