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Can Offering Equity Help in Hiring Great Talent for Startups? Sarath C P Digital Strategist and Consultant, Growth Hacking Specialist worked for both startups & big brands. With limited cash, how can a startup attract promising talent? By offering employee equity! To learn how to learn how, let us first understand startup hiring. The two most common ones are Incentive stock options (ISOs), usually offered to top management, allowing employees to buy company shares at a discounted price with tax benefits.