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With proper Google Ads retargeting process via PPC, you get to focus your brand in front of your customers even when they log out of your web portal. Through this effective tactic, you will make a customer look at your products no matter on which site they are. For proper ads retrenting purpose on Google, it is very essential to have at least 100 visitors who are active since the past 100 days. With the appropriate use of customer segments, you can develop everlasting relationships.