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Influencer marketing can be a useful "addition" to your online campaigns. Being recommended or mentioned by a prominent online personality is a way to get noticed by a new audience. If done right, your startup can look more authentic, human and trustworthy. To help you get started with your first influencer marketing campaign, we've put together some handy steps to get you on the right track. Check your pre-campaign metrics: before starting a campaign, keep track of all your current metrics (number of followers, followers, number of weekly sales, etc.)