5 Ways to Use the Instagram Conversion Pixel

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The most important aspect of advertising via social media is to get results and see your efforts working. A conversion pixel is a bit of HTML code that presents a 1x1 pixel on the landing page of your choice on your website. When a user clicks on a pixel, they are routed to the correct page and you are tracking the user's actions. When using the conversion pixel, choose to track multiple pages that are led from different action events by the users. This pixel split will let you see which page is converting the most.