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In-app event data is your direct link to the customers’ minds, and using it efficiently can prove to be the differentiating factor between you and the competition. The following are the best practices to set up an event stream to track in-app events. The data is the records of activities of users within the application, right from the moment the user installs the app. A few examples of event data could be Registration, Login, Tutorials Completed, etc. For example, you can determine whether the user has made any purchase, or which engagement campaign brought the user to your application.