Too Long; Didn't Read
The average abandonment rate on desktop computers is 67.1%. 77.8% of people will leave a website before placing their order. Social proof in marketing is a strategy that involves showing users that your brand is reputable and worth their time. A slow site is one of the fastest ways to lose visitors, and a 1-second delay in loading times could result in a 7% loss in conversions. The most common type of social proof is customer reviews, and 72% of consumers will not take action until they read customer reviews.
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