Too Long; Didn't Read
A/B tests are a commonly used approach for companies to validate changes to their products before releasing them to the entire user base. The basic idea behind these tests is to present a change to a small segment of the overall audience, and see how it impacts their behaviour. Sanchit is a software developer with a strong passion for startups and tech entrepreneurship. He explains how to use these tests to help you understand your customers' behaviour and see if there are any differences between the two versions.