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4 Ways Startups Can Use Tech and Automation to Be More Efficient: How can automation help your startup grow? The number of companies implementing omnichannel customer experiences has skyrocketed from 20% to 80% in 2020. In 2020, customer experience has become a key brand differentiator, surpassing product and price. Automated tools will help you minimize costs and help your team get more work done in less time. For example, integrating an AI chatbot with Facebook Messenger, or emailing a chatbot to help you provide relevant feedback 24/7.