Too Long; Didn't Read
Most online businesses have customers from any part of the world. How will you ensure a great customer service experience without getting stuck with the language barriers? The answer lies in speaking with them in their native language. This builds trust at all stages of the purchase cycle and even post-sales. Having a call center with an international team of support reps is not economically viable. You may want to support the top few languages. You want to make your users feel comfortable by solving their queries while avoiding the financial nightmares involved in this process.