How ALDO nailed it with its Instagram campaign From your long day’s routine, you probably have several looking for the next distraction. Statistically, the more visited websites by employees during work hours are , , and . spent hours online Facebook BuzzFeed YouTube No doubt that these give an immediate escape from the regimes that boggles our mind constantly. Now, for the benefit of marketers, designers and all others who care about their website and their business need to clearly what stimulates an . understand addiction to those websites Perhaps, knowing the reason behind what keeps us coming back to them can give valuable insights that helps us imitate the best of the best while building our own website. Users are players — Gamification Do you appreciate good games as much as kids do? In recent years, the hottest trend to hit the internet space for business means, more and more companies are waking up to the . This way(with attractive designs) the customer engagement on a website can be increased. importance of an addictive website Besides the business, the customers are entertained as the result of making a tough part of their life little fun. , you can drive, measure and reward the behavior of customers. By creating an for your clients and prospects, you can reach your conversion target as set. By gamification amazing experience Don’t forget to reward Tactic 1: Avoid too much of gaming Tactic 2: : Like did, associating the color of products to the personality of its customer. A game on Facebook, after logging in, the users are taken to the ‘mood board’ where they can pick images from Instagram and link it indicating their personality. Ex ALDO ALDO INSTAGRAM MOODBOARD ALDO EXAMPLE Choice of audience matters First, focus on your target audience. Safely assume who could be your website visitors so that you and for them. The site should be well organized that helps the users to easily browse for things they love or search within the specific category without leaving your website. create attractive high-quality images It is too important for any online store to keep the purchase of the products just a click away. In general, , you can deliver a . If you are on the verge of creating a website, do consider to sketch the flow first. Be clear in what you want to include in your website and how well it matches your web visitors. by understanding your target audience seamless user experience With this, make sure all the texts on your website are not just well written but are . There is nothing more annoying than visiting a website with irrelevant color tone. legible enough The same applies while penning headers, menu, and others. A website must fully make sense as a cohesive brand. about the connectivity of your website to the brand that you’re promoting. The answer should always be a resonating YES. Question yourself Stop trapping the visitors [ex: “sign up” popup must have “Show me later” or “Back to homepage” button] Tactic 1: Make it mobile friendly Tactic 2: knows its visitors very well and 70% of its users are female. Pinterest I am a woman and I know how addictive it is! Make an offer that they can’t refuse What was so unique this time? That Microsoft hit By offering its new edition for free, Microsoft was able to capitalize on millions of its users by triggering early interest in the developers. 70 million downloads for its new Windows 10 edition. Comparably, by offering free service to the users a company can build user base easily also raise the count of customer acquisition rapidly. We know there are several factors that stop the visitors from purchasing our product, price plays the major role. You take an upper hand by selling your product for free by completely eliminating the usual question from the users while buying a product, . Offering some part of your product for free is an amazing way to improve client’s honesty also they learn about your business without any second thought upon money needed. “Do I have to pay for this?” It isn’t necessary to have a , instead, you can utilize small services that are free of charges or a free consult. freemium business model To go a long way with your prospects, offer free trials or samples. Personal suggestion: WINDOWS 10 by MICROSOFT Video is an essential part When it comes to creating an attractive website, the role of videos are huge. More than ever, every company now understand that video plays a key role in creating a successful website. While , it delivers a broad brand message in a simple and meaningful way. capturing customers’ attention Looking further, the data proves that the average number of internet users who watch videos has crossed . It also plays an important role in purchasing decisions. Irrespective of the length of the video, you just have 10 seconds to grab the viewer’s attention. 100 million Much deeper, around leave the website within that apparently makes leaving a website in . In order to create a truly effective website, it is too important to pay attention to the 20% of visitors 10 seconds 60% of the visitors 2 minutes . video analytics TED TALKS What we generally refer as the best design is in respect to the subject. Study dictates that human prefer good looking and more likely a trustworthy website always. But, creating an aesthetically good looking website cannot win all the time. It is important to work towards creating a website with as a whole for a consistent stand. better user experience With that is there in the market can give you all needful information which in turn gets you better conversation rate on your website. web analytics software

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