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Digital asset management (DAM) is a company content sharing and storage system that stores, shares, and organizes digital assets in a central location. By having a good digital asset management system, it is much easier for organizations to deal with complex data because of enhanced access to information. The conduction of business activities within the organization is made faster and in a more efficient manner if a good DAM system is in place. Digital assets in the organization need to be managed well, shared easily, changed, and tracked. The average cost of replacing a single digital asset is $1,000.