Avery Phillips

@alorphillips

5 Trends in Digital Asset Management

Digital asset management (DAM) has gone from an exclusive tool for large-scale enterprises to a component in every marketing department around the world. When DAM started, it was primarily focused on media library and the cataloging, storing, and sharing of assets that comes with it. By using and leveraging modern DAM tactics and tools, every business or organization can improve the impact of their digital content.

There are some considerations to make when choosing a DAM platform. Due to a major shift in digital data, companies are being forced to determine a cost-effective way to store, organize, retrieve, find, and distribute digital assets while making sure they have the highest level of security. DAM systems help organizations maximize the value of their current digital assets, giving relevant resources pertaining to other tasks or digital media. Here are the top five projected trends we can expect to see with digital asset management.

Artificial Intelligence

At this point, it should be no secret that artificial intelligence (AI) is beginning to take over every aspect of business. The trends in DAM show that AI will replace manual workloads for employees. Because DAM can automate the manual need to tag visual assets, it uses AI technology to scan content and automatically create corresponding metadata tags. This allows companies to find what they need faster while saving hours of organizing.

Experts predict that AI is only going to get more accurate and effective in upcoming years. This “machine learning” will allow DAM systems to better understand their own assets and users. Visual recognition will be able to predict a user’s needs based on their past behaviors. DAM systems will continue to incorporate AI for video to provide recommendations for using content based on their previous searches and overall user profiles.

Automation

It is safe to say that automation will take over asset organization in marketing companies and departments. Machine learning algorithms will allow the DAM software to recommend specific assets for a specific task within a campaign or activity. The marketer can then choose the asset that works best for them either based on their own personal preference or from the analytical insight. Over time, as the DAM software learns from the data and patterns of usage, it will be able to pull more appropriate assets from the system. Automation is needed to support the digital marketers of today and the future. Without quick access to relevant digital assets, customer service and job productivity will suffer.

Cloud-Based DAM

The acceptance and adoption of “the cloud” in recent years has grown substantially. This allows an organization to purchase an enterprise license without having to be responsible for hosting it. It provides a safe and efficient way for an organization to store and protect their business income and assets. A cloud-based DAM is better than traditional cloud file storage, hard drives, and shared drives because it offers file sharing regardless of file size.

In the upcoming years DAM systems will continue to embrace the cloud. This type of DAM storage includes features like version control, rights management, file rendering, and workflow templates. There is little to no IT involvement needed when using a cloud DAM system, and the security of these systems is generally better than organizations that structure their own access to content through platforms like Dropbox and the like.

Metadata Management

One of the best reasons to use a DAM tool is to optimize the overall time an organization has. A lot of companies are working to make sure that their digital assets are embedded with metadata., but it takes a while to manually complete this task. Tools and software can now predict associations between digital assets, which allows the DAM system to suggest options for metadata automatically. This means that organizations will have more precision over the level of metadata detail they can maintain in their files, allowing endless opportunities for searching and cataloging digit asset libraries.

Blockchain

Blockchain is a secure and localized online ledger system that sets up, manages and invests in DAM strategies. Blockchain protects the ownership of digital assets and protects the information from being misused. It does this by identifying the integrity and security of the people using the assets before giving them access.

Blockchain is important for organizations that deal with high-security data. This type of technology is said to have created the backbone to a new type of internet by allowing digital assets to be distributed but not copied. Many experts foresee blockchain as playing a key part in the digital asset exchange that occurs between marketers and their clients. This type of integration will allow users to track and record asset usage without the time-consuming task of doing it manually.

By committing to a digital asset management platform, businesses provide a seamless experience for consumers across all technology channels. It offers a platform to deliver a unique experience and brand awareness to customers while keeping assets and valuable information in the hands of the right people. There are a few things that are needed to best utilize a digital asset management program for your organization, but by focusing on what is coming up in the DAM world, businesses can make sure they are prepared to incorporate the latest technology into their business plan.

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