Without a doubt, Facebook ads can get your business the exposure it needs.
According to Facebook, they have an advertising audience of 2.14 Billion. You can imagine how your business is missing out when not advertising on Facebook.
With Facebook ads, you can target based on gender, country, purchase behavior, interest, or even devices.
Moreover, Facebook has ads in the following formats:
As you can see, Facebook can help your business reach your target audience fast and easily.
However, many businesses see little or no returns at all when it comes to advertising on Facebook. Why is that, you may ask?
Facebook has millions of users posting and commenting every day. Remember, there are more than 200+ Million other businesses that are trying to reach their target audience.
Facebook allows you to target according to the following criteria:
Location: You can target users based on their country, state, zip code, city, etc. Make sure you target the right one for your business. If you are a local store, make sure you target people around your area.
Demographics: This option allows you to target based on gender, age, marital status, income levels, etc.
Interest: What does your audience love? If you sell gym equipment, you will probably target people interested in weight lifting or working out.
Behaviors: Using Facebook pixels, you can target people who have interacted with your business before. For example, you can target people who visited your store and made a purchase.
It is better to target a small group of people compared to millions who will not convert. Not only will this help you find success with your ads, but your spending will remain low.
Before starting your campaigns, you need to set objectives of what you want to achieve. Knowing your goals will allow you to measure your results.
Facebook offers you the following goals for your campaign:
As you can see, the right objective is crucial for your business. Let's say you have a bakery store and want to start a campaign. You will not pick brand awareness if your main objective is to generate sales.
Choosing the wrong ad type or placement can affect your Facebook ads.
Currently, Facebook has the following placements:
Avoid using automatic placements. Your ad might show up in places that will only drain your budget but get you no returns.
In conclusion, Facebook ads can help you have a high return on investment when approached the right way. On the other hand, you will end up spending thousands of dollars with no returns.
Before starting advertising on Facebook, make sure you have a defined audience and a clear set of objectives.