In my Zoom calls with projects and brands looking to build in the metaverse, I’ve been asked over and over what I think about Sandbox vs other metaverses such as DCL and CryptoVoxels.
Since I’ve found myself repeating the same things over, I decided to write out the three main points on why our team focuses only on building in The Sandbox.
The team behind Sandbox has a long track record of shipping successful games. The Sandbox is the actually 3rd iteration of the Sandbox franchise. The previous The Sandbox mobile games have done a combined ~50 million downloads.
The Sandbox game is a perfect combination of both Roblox and Minecraft, the two most popular games with kids and young adults.
Brands and projects want to create entire interactive worlds, not just a single building in the metaverse.
The two founders, Sebastien and Arthur have founded previous companies before. One of them is Pixowl, which still exists and is a mobile games studio.
Pixowl published many games, including known IPs such as Garfield, Goosebumps, Adams Family and Peanuts. They’ve also published several called The Sandbox (not a coincidence). This Sandbox mobile game lets players create their own content, whether it’s some kind of pixel art or a mini-game and publish it to a gallery where other players can play. Sound familiar?
Below is a table from AppAnnie, a mobile analytics tool that estimates the number of downloads The Sandbox mobile games have had since their release. This includes both iOS and Google. They conservatively estimate the total to be 30 million downloads worldwide but I believe the real number is closer to 50 million downloads.
All you need to know is… that’s A LOT of DOWNLOADS.
In essence, I’m betting on the people that are creating the product.
Minecraft and Roblox are arguably the two most popular games for kids, with Fortnite being third.
Roblox and Minecraft seem like similar games but quite different under the hood. There are a few ways to play Minecraft, but the two main ones are 1) building things aka virtual Legos and 2) surviving a world full of enemies.
The building aspect is a huge part of Minecraft, and you can easily find YouTube videos showcasing building time-lapses that have millions of views. As such, Minecraft tends to attract players who like to construct buildings and structures.
Roblox games, on the other hand, are all user-generated. It’s in essence a game-design engine and platform. You don’t see many Roblox building time-lapses on YouTube. So instead, the players it attracts tend to be ones who want to create games, and fun experiences.
The Sandbox game is a combination of both these things. There’s the block construction aspect. There’s the game design aspect. And there’s even one more - voxel asset creation. This attracts gamers who are also artists. So now, we have The Sandbox, which through its 3 main gameplay mechanics will attract the next generation of builders, artists, and game designers.
Sandbox could be the most popular game in the future, but I also know if that were to happen, it’s going to take quite a while and there’ll be many roadblocks. But a 5-year horizon is feasible.
Brands entering the metaverse is an entire discussion on its own and won’t be covered in depth here. But we’re starting to see more and more brands create interactive experiences inside games.
Why are brands doing this?
Ultimately, brands want to sell their products but their timeframe for recouping the dollars spent on advertising is much much longer. A small e-commerce business that runs a Facebook ad might expect to recoup the ad dollars within 30–60 days. A brand that spends ad dollars is looking to recoup those same dollars 5–10 years later.
Brands are looking to buy mindshare in a younger demographic so that when they grow up and have disposable income, they will remember a brand and its products.
There are many ways to buy mindshare- television ads, website banner ads, Facebook ads, etc. The best is creating an interactive experience, like a game that you and your friends can enjoy. We still talk about 16-bit Nintendo games but we can hardly remember Superbowl commercials from a year ago.
And by building inside popular game worlds, brands don’t have to spend additional dollars to drive users to that experience. That’s why we see brand integrations in Fortnite, Roblox, and
So if you’re a brand that wants to build an interactive experience, which of the metaverses do you look into?
Well, a single 1x1 parcel of LAND in The Sandbox is about 10–15x bigger than the average parcel in DCL and CryptoVoxels. So for a brand looking to build something other than a single building in DCL or CryptoVoxels, they’re looking at $300–500k for just the land. Then add on an equivalent amount for development. In total, a brand could be looking at around $500k on the lower end to build out an interactive world inside DCL and CryptoVoxels. They can do that for about $50k in the Sandbox, 1/10th the cost.
Brands have money, but they also need to mitigate risk in the wild wild west of the metaverse.
Finally, ask yourself this: “if DCL and CryptoVoxels are already live, why didn’t Adidas or Warner Music buy a plot of land there?”
They have significant funding (raising $93M in their latest
There’ll be hundreds of metaverses, just like there are hundreds of social media sites today. But there’ll only be a handful of metaverses that we go to every day.
Metaverses are the next iteration of social media sites and we’ll have a specific use case for each one. In web 2.0, we use Facebook to connect with our existing friends, Twitter to get updated to date news or to talk about Crypto, and YouTube to learn a specific topic.
We’ll do the same in the future with the metaverses we choose to visit.
We are inspiring the next generation of creators to build even greater things. We partner with brands to create immersive experiences in The Sandbox and other metaverses to drive engagement.