Too Long; Didn't Read
In the last article, I broke down several reasons why your pitch is not successful. In this article I'll round up what we started by breaking down the last three PR mistakes. Avoid double pitching and avoid the embarrassment of double pitching. Set a deadline to respond to your message and set a 1-2 day deadline for a response. Don't try to ask your target journalist's colleagues to hurry him up with a response, it's a violation of PR ethics. The worst solution in this case is to call the editorial office.