20 Best Social Media Management Tools for Small Businesses

Social media management tools are definitely an essential part of the successful marketing strategy of every business. This is because social media is a part of almost everyone’s daily life. Plus, it is super affordable, convenient, and produces high results. It is also easy to locate and engage with your target audience. So, many small and big businesses now prefer social media over every other marketing medium. And for that, we have made this article where you will learn about the best social media management tools that will help save a lot of your time and improve your productivity. So, if you are ready to take your social media game to the next level, let’s dive right in! Why is Social Media Management Essential? Social media management is important for many reasons like the following; It creates brand awareness and increases the brand’s loyal customers. It boosts your overall social media presence and helps save a lot of your time. It saves a lot of time and hassle by letting you schedule your future content. It also gives you a visual of what your feed will look like after the uploads. By using the analytics offered by social media management tools, you’ll understand what type of content works best for you and when your followers are the most active. A significant benefit of social media management is that it helps you be consistent on all your social platforms. This way, you can increase your followers and keep them because they will be engaged with you daily. What do your followers like the most? They will get to interact with you, and this is how you make loyal followers. Being consistent will also increase your profile’s visibility, which will, in return, get you even more followers. You can also track what views the audience has on your work. This way, you can shape your social media strategy accordingly. By publishing that content on the relevant observed timings, you’ll be able to get the most initial engagement. Hence, increasing your social media presence. So, it is indeed very accurate that social media management tools are essential for every small and big business these days. And for that, we have made a list of some of the best social media management tools for small businesses. So, let’s get on with it! 1. SocialBu With SocialBu, managing your social media activities is a super simple task, requiring minimum time and effort. As a result, it is one of the most useful tools for social media management. It lets users schedule and publish content across all their social networks from one place regardless of the number of social media profiles managed. SocialBu's advanced features make social media management no longer a burdensome and time-consuming task. You can schedule posts for almost all social media platforms, making social media management easy for you or your company. With an efficient hashtag monitoring feature, social inbox, AI content generator, integrations, and analytics, your social media management game will be elevated to a higher level in no time. Features Post scheduling AI Content Generator Post preview Bulk scheduling Social calendar Direct Instagram Story scheduling Social Inbox IG Hashtags Tracking Twitter Keywords Monitoring Hashtag suggestions Posts Recycling Automate messages and replies Fully Dynamic automation Reports and insights $8.00 per user per month. There is a free version available as well. Starting Price: 2. Sprout social Sprout Social is a social media management system with functionality for multiple-person teams focusing on engagement, publishing, and analytics. It is a powerful, all-in-one social media management tool. This tool is a simple yet efficient tool. It saves your time and makes managing social media accounts easy. You can overcome publishing obstacles and automate time-consuming tasks easily with Sprout. Other than that, you can design your publishing strategy and maintain oversight from a central hub. Also, you can easily organize posts across profiles, networks, and campaigns utilizing its visualized calendar to support long-term strategy. With the social inbox offered by Sprout, you can unify your social accounts into a single stream to view incoming messages, foster conversations, and respond to your followers quickly. Features Monitoring Social media scheduling Analytics Social inbox Conversation history Collision detection Ad comment moderation Keyword and hashtag monitoring Message tagging Helpdesk integration Team reports Engagement reports $89/month Starting Price: 3. Agora pulse AgoraPulse is a leading social media management platform that enables agencies, businesses, and marketers to manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, and get stunning reports, all in one easy way to use dashboard. It is a social media management tool designed to help you stay organized and manage your social media effortlessly. This tool is used by 31,000+ social media managers daily, proving that it is one of the best tools available. It is especially great for agencies as 3,000+ agencies use it daily. It is loaded with powerful features and is very easy to use. You can stop disrupting your day every time you need to publish content with agora pulse's social media scheduling feature. Features Scheduling Social inbox Analytics Unified calendar Bulk scheduling Social media monitoring Shared calendars Listening searches Facebook ROI calculator Team reports Customer report Facebook competitor reports $99/month Starting Price: 4. Sendible Sendible is a social media management platform that lets individuals, agencies, and small businesses engage with their audience across numerous social media channels at any time. It has robust analytics that allows users to track and monitor the success of their social media marketing efforts and ROI. With Sendible, you can effortlessly unite with your clients and teams to plan, measure, and most successful content on every social media medium. You can get dynamic insights from your social data with this tool. You can also generate in-depth reports for Facebook, Twitter, Instagram, LinkedIn, and more. This tool is trusted by more than 20,000 agencies, brand managers, and marketers, so you can easily trust them too. Features Instagram post and story scheduling Bulk scheduling Social media monitoring Advanced analytics Location tagging Automate messages and replies Vibrant automation Customer support Custom queues Social Inbox Direct posting Quick reports Hashtag suggestions Post insights $29/ month Starting Price: 5. Crowdfire Crowdfire is a fabulous tool that helps you schedule and discovers content for social media. It is a powerful social media management tool used by businesses and individuals worldwide to drive social media engagement and growth. You can also control all your social accounts easily from one place. Keep an eye out for updates from your website, blog, or online shops, and design quick, beautiful posts for every update to easily share on all your social profiles. Crowdfire strongly focuses on its core social management function, with a strong emphasis on scheduling content across your social channels at the most suitable times. Features Pre-scheduling of Instagram posts Bulk schedule posts Chrome extension to share articles Discover relevant content Publish content from your website or blog Tailored posts for every social network Image curation Custom RSS feed Advanced analytics Competitor analysis Analytics overview Post analytics Hashtag recommendations Mention tracking Automatic + custom best times to post Email support $9.99/month Starting Price: 6. Coschedule CoSchedule is also an awesome tool to organize your social media. This tool provides a comprehensive “Top Content Report,” which documents social shares and engagement. It is a wonderful feature for content creators looking to figure out which pieces resonate most with readers. As one of the top leading software providers on the Inc. 5000 list and a company featured in “Gartner’s Magic Quadrant for Content Marketing Platforms”, CoSchedule is the fastest-growing solution for mid-market and enterprise companies seeking a unified marketing platform. Unlike other social media scheduling tools, CoSchedule mainly focuses on content versus solely social performance. Features such as the “ReQueue” bucket allow teams to recycle and schedule their best messages automatically. It results in more fresh content in your brand’s feed faster. And all this makes Coschedule an awesome social media management tool. Overall, this tool helps you stay focused, deliver projects on time, and keep your entire marketing team happy. Features Marketing calendar Scheduling Social campaign reports Campaign planning and management Bulk uploading Social network reports $39/month Starting Price: 7. Social pilot SocialPilot is an amazing social media management tool for social media professionals, digital marketing agencies, social media power users, bloggers, and any individuals. It is a perfect tool for everyone who wants to increase their social media presence effectively. The interface is easy to navigate, however, it is not as slick or intuitive as its high-end rivals. Tools such as the content curator are also very useful for time-restricted teams that need to find new content to post every day. This tool is really helpful, especially for professionals and businesses. The account set-up process is easy to use as well. Overall, it is a cost-effective and user-friendly social media tool. It is very helpful, especially for businesses and professionals. Features Social media scheduling Bulk scheduling Content curation RSS feeds automation Browser extension Client management Team management Social inbox Analytics $50/month (Small Team) Starting Price: 8. Adespresso AdEspresso is the most user-friendly Facebook Ads Management and Optimization Tool. Utilizing AdEspresso, clients can easily test every aspect of their Facebook Ads Campaigns, learning which creatives and demographic targets deliver the best result. Overall, it is pretty useful. Features Onboard management Campaign approval Automated promotion of Facebook posts Automatic optimization Tag-based aggregated reporting Customised performance triggers Manage Analyse Collaborate $49/month Starting Price: 9. MavSocial MavSocial is a fully integrated and efficient social media management solution for brands and agencies. MavSocial offers marketers a unified solution that brands and agencies can easily afford at a price point. It is an award-winning, fully integrated social media management and advertising tool for franchises, SMB, agencies, and enterprises. It offers brands and agencies an inexpensive, unified solution. That authorizes them to manage their social accounts from start to finish with no hassle at any point in time. You can also build reports that can provide actionable data. Overall, MavSocial is also a super-awesome and complete social media management tool for all of your social media needs. Features Unlimited post scheduling Visual calendar Automation Bulk uploading Campaign planner Digital asset library Social inbox Integrated image editor RSS feeds Social listening $19/month Starting Price: 10. Hootsuite Hootsuite is the ultimate solution to all your social media management needs. And this is why it is super popular in the social media tools industry. It is estimated that about 18 million individuals and firms use it. You can increase your followers quickly by producing quality content easily that delights your audience and reaches more individuals. This tool facilitates people to run ads, make content and schedule it on different social media channels. Hootsuite’s capacity to monitor multiple accounts makes bulk social media postings and scheduling likely. You can preserve a lot of your time by scheduling posts across all your social media platforms in just a few clicks. Features Scheduling Content curation Automatic scheduling Social media monitoring Performance reporting Basic task management Analytics Monitoring Team management $49/month. Starting Price: If you have already used Hootsuite, take a look at the best Hootsuite alternatives for 2022 11. Tip: 11. Post planner Post Planner is a trusted social media scheduler and management medium. Any social media tool can help you schedule posts. But this tool is built for engagement! Post Planner makes it easy to find, plan, and post content that is scientifically proven to increase your social media engagement. The most pleasing thing about this amazing tool is that it is very affordable. Basically, Post Planner is like having a team of social media experts for your social media management activities. Features Posting calendar Social media scheduling Discover top-performing content Content curation Post recycling Analytics Social tagging & mentions Viral articles & images $9/month Starting Price: 12. eClincher eClincher is one of the finest management tools. This tool offers many amazing and unique features like recycled content, advanced publishing, auto-posting, content curation, and analytics. You can effortlessly schedule your posts on many social media platforms. eClincher provides a visual calendar with which you can easily plan, schedule, and create your cornet. Your content will be published with smart queues, which will save time and boost your engagement on social media. This tool has a user-friendly platform that helps a business to grow their audiences and handle their reputation on multiple social networks. Overall, eClincher is a user-friendly platform that helps businesses grow their audiences and manage their brand activities on multiple social networks. Features Analytics Social media scheduling Social media monitoring Activity tracking Bulk uploads Visual calendar Campaign management Automated publishing Competitor monitoring Smart queues $59/month Starting price: 13. Zapier Zapier is an automation tool that is very helpful in social media management. You can let Zapier automate anything slowing you down and focus on essential tasks at hand. It moves information between your web apps automatically, so you can focus on your most important work and save a lot of your time and hassle. This tool helps you automate repetitive tasks between two or more apps, and no code is necessary. With the help of this tool, you can connect social media apps that you use every day. With Zapier, you can unlock an efficient way of managing your social media activities and increase your productivity. Features Application management Database support Email management Social media integration Start Workflows from Any App Finish Routine Tasks Automatically Simple, Fill-In-The-Blank Setup $29.99/ month Starting Price: 14. Buzzsumo With this amazing tool, you can easily find new keywords, trending stories, customer questions, and content success, all while monitoring what's most important to your brand. With Buzzsumo, you can easily find the content that works the best for you on social media. You can use the content insights offered by this awesome tool to generate ideas, design high-performing content, monitor your performance, and identify influencers. This tool is trusted by millions of marketers who rely on it to reveal the truth about what content works for them and what doesn't. So, you know that it is a reliable tool. Features Comments and trends tracking Influencer identification Research and analytics feature Content analysis Find Twitter Influencers Set Up Real-Time Monitoring $99/month Starting Price: 15. Later With Later, managing social media activities is very easy. For easy and quick scheduling, you can use the drag and drop feature and your week’s worth of posts are ready to be published. It means you can select any photo or video you like and drag it to the required date on the calendar. The photo/video will be scheduled. You can schedule carousels also. Later helps streamline your social media strategy so you can set yourself up for more deals and victory. Their features concentrate on visual scheduling, media management, marketing, and analytics. You can utilize the hashtag suggestions feature to locate appropriate hashtags for your posts. Also, you can save these hashtags. These can be posted or scheduled for the first comment to your posts. All this makes Later one of the most useful social media management tools. Features Social media scheduling Content calendar Report Customizability Social Sets Included Additional Social Sets Visual Instagram Planner Unlimited Media Linkedin. bio Instagram Analytics Instagram Stories Scheduling Hashtag Suggestions Paid campaign tracking $8/month. A free plan is available. Starting Price: 16. Buffer Buffer is a complete package social media management tool. It offers many management services like publishing, analytics, and engagement. The customers who have used Buffer love it for its fast and instinctive results. This tool also has amazing automated elements as it can publish your posts automatically according to your posting plan. Many users have used this tool for many years now, as you can share the most popular content posted on social media today using a buffer. Scheduling becomes easier with Buffer as you can connect to all social media accounts with it. In addition, it makes it easier to create posts, and it also analyzes post-performance. It is one of the most known social media management tools in the industry. It is a tool that has helped many businesses to reach a valid market. Features RSS feeds connectivity. Informative social analytics. Multiple posts and tweets. Social profile sharing. Analytics and insights. Profile management. Multi-media format sharing. Agency/business planning. 2-step account login Customized scheduling iOS and Android support Team collaboration (via administrator rights) $6/month (per social channel) Starting Price: 17. MeetEdgar MeetEdgar is another incredible social media tool. It helps you in staying consistent on your social media platforms and makes social media management an effortless task. What this tool does is, instead of utilizing one-time updates, this tool automatically reshares certain posts over time, stopping the need for long lists of posts. In addition, MeetEdgar boasts straightforward video uploads and an endless library of updates. This tool is loaded with time-saving and efficient features that will help you manage your social media accounts easily. This tool also tracks your social media history and performance data and lets you know what type of content works best for you. This way, you will be able to comprehend what your top-performing posts are. With link tracking, A/B testing, and more, this tool offers you all the valuable details you need to see what your audience responds to best. This allows users to select which posts are and aren’t reposted over time. With MeetEdgar, you can keep your social media engaged and organized no matter how occupied life gets. Features Social media scheduling Analytics Weekly automation Customized content categories Suggested social posts Customer support Category-based scheduling $29.99/month Starting Price: 18. SocialBee SocialBee is also another great tool for social media management. With this tool you can easily automate your social media posting, so you can focus on what truly matters. You can save a lot of time and hassle by organizing your content according to categories with the help of this tool. You are also able to repost your top liked posts to drive more engagement to your high-performing content and to save even more time. While preparing a posting schedule, you can start from SocialBee’s templates and then customize your calendar as you want. Overall, this is a very reliable and easy-to-use tool. Features Content categories Category-based scheduling Pause categories. Re-Queue posts Customization for each profile. Post variations Bulk editor $19/month Starting Price: 19. Mention Mention is a simple and valuable social media tool that helps in tracking and monitoring. This tool allows brands and agencies to monitor the web, listen to their audience, and handle all their social media activities efficiently. Locating important conversations is super easy with this tool. It lets you see who's making references to you or your firm, or any topic, for that matter. It finds user-generated content from across various social networks, allowing you to search and examine it all in one place. You can also uncover trends with the help of this tool. Overall, it is super helpful and offers valuable features which are really helpful in managing social media mediums. Features Post scheduling Automatic tagging Tags and smart folders Scheduled reports Social media monitoring Social media listening Insights Keyword monitoring Shared dashboard $29/ month. A free plan is also available. Starting Price: 20. Planoly Planoly is a well-designed social media management and scheduling tool. Planoly is an official partner of Instagram and Pinterest, so you do not have to stress about getting your profile banned or even shadowbanned. With this tool, you can very easily schedule your social media posts. For easy organization, your social media files will be distributed into “scheduled”, “unscheduled,” and “drafts”. Planoly’s strong analytics characteristic allows you to easily track what’s working and what’s not. With the free version of Planoly, you can schedule 30 media files. Planoly permits you to examine the performance of your content, check the follower data, observe your social media post engagements, and much, much more. Overall, This tool is very convenient and useful. Features Instagram planner Quick Scheduling Image filter Creating and customizing your social media content The beautiful collection of designing templates Drafts to create multiple content buckets Advanced Analytics $11/month. The free version is also available. Starting price: Conclusion Now that we have discussed all the top social media management tools in our article above, we hope you can effortlessly choose the best-fit one for you or your work. The prices mentioned will also help you choose the best fit tool according to your budget. We can assure you that all of these tools are reliable and are approvingly trusted by thousands of people around the globe. So this confirms that they are definitely worth it. Now, choosing the one from the tools mentioned above is up to you and your needs.