Having a solid content strategy is essential for both B2Bs and B2Cs in this digital era. According to a study by Content Marketing Institute (CMI), . One content strategy that should not be underrated is audio-to-text transcription. 12.60% of the most productive B2C marketers say they use a documented content strategy Audio-to-text transcription is basically about converting your audio files to text. These audio files can be in the form of a track, lecture, speech, or podcast among others. If you are yet to include audio-to-text transcription in your content strategy, then perhaps you need to be aware of its remarkable benefits. This article highlights those advantages. 10 Benefits of Automatic Audio Transcription to Text comes with immense gains for your business. However, you wouldn't be able to enjoy these advantages if your content is mainly in audio form. Using audio-to-text transcription lets you harness lots of benefits and grows your business in the process. Below are some of the gains of transcribing audio to text. Automatic audio transcription to text It improves accessibility When you use audio-to-text transcription, you’re making your content accessible to more people. Individual preferences are different when it comes to content consumption. While some love to listen to podcasts, speeches, and tracks, others love reading blogs, ebooks, and social media posts. Catering to diverse tastes in content gives you an edge and lets you reach a much bigger market. In addition, transcribing audio to text lets you reach out to people with hearing disabilities. People who are deaf or have issues with hearing should not be left out. Including them in your content strategy opens your business to a wider audience. This would be impossible if your content is mostly in audio form. Source It helps to create content faster It helps to create content faster
In today’s world, it is difficult to imagine . Digital advancement has made everything so fast-paced that you need to churn out a lot of content online regularly. This might be challenging if you have to develop your content from scratch. Audio-to-text transcription helps make this process much more seamless. a world without digital technology Instead of typing every single word whenever you’re creating written content, you can record your thoughts and convert the audio into text. This saves you more time and can , for example. You also save energy and resources. This way, you can produce a vast volume of content in a short time. ensure you’re not wasting valuable sales time on content Also, the process can be replicated to produce different content forms like ebooks, reports, video scripts and narratives, and blog posts. With audio-to-text transcription, your content development process becomes faster and more productive. You have time to perform other business activities instead of spending long hours on content production. It improves your Search Engine Optimization (SEO) To make your audio content easily searchable, you need it in content form. Your SEO ranking is boosted when you transcribe your audio to text. Nowadays, every business desires to be at the top of search engines such as Google and Bing. When you , you become quickly and easily found by your target audience. rank high in search engines Source However, your audio cannot be found at the top of a search engine. To get around this, you need to transcribe your audio into text. When you do this, search engines can crawl and index the entire text, making your audio content found when searched. It enhances creativity in your content Sticking to only one form of content like audio will limit your audience. Your chances of reaching more people are higher when you have . To do this, you need to be creative with your content. Transcribing audio to text gives you more creative options. diverse content forms For example, with audio-to-text transcription, you can change webinars or conference lectures into blog posts. When you do this, you make the content accessible to people who could not attend the webinar or conference. Not only have you produced content through the webinar and conference, but you have also made it available to more people in other forms through creativity. Another way audio-to-text transcription brings creativity to your content development is by compiling training sessions into an eBook. By transcribing the recording of training sessions and turning it into an eBook, you’re creating access to the content for more people. This creativity can help you reach more people. Finally, you can be creative with your content by transcribing speeches, podcasts, and others and turning them into nuggets for social media. Many people don't fancy long-form reading. Hence, they’re more attracted to short content forms. Cater to this crowd by creating from longer forms, nuggets that can be easily digested on social media. It creates more options for your audience Your target audience has more options when you transcribe your audio to text. Putting your content in only audio form limits their options. They might not be in the mood or place to listen to audio but if there is a transcript of the audio, they will be encouraged to consume your content. Source When you create this option for your audience, they see your brand as one that cares enough about their preferences and they will look forward to your content. Limiting your audience to only audio content, on the other hand, may pass a wrong message about your brand and label it as one that doesn't care for the needs of its audience. It helps with in-house administrative documentation Getting important information to your staff or colleagues can be cumbersome and tough when you have to draft everything from scratch. However, transcribing audio to text helps you record your thoughts and convert them to text seamlessly. This shaves off hours of productive time and lets you focus on important business. Audio-to-text transcription also lets you capture your most important thoughts on the go. An idea for the business might occur to you on the move and you might not be able to put it down in writing. With audio-to-text transcription, however, you can quickly record your thoughts and transcribe them into text later. This . makes business administration much easier Additionally, taking minutes in meetings becomes super easy with audio-to-text transcription. Instead of rushing to capture every word and missing some in the process, you can record the whole meeting, and transcribe and edit it later. This makes secretarial work more seamless. You get more from seminars and conferences Many people complain about not because there is too much information flying around and it is hard to get them all down. Audio-to-text transcription helps in this regard. All you need do is record the proceedings and have them transcribed later. Edit and pick what you need and discard the rest. getting the most from seminars and conferences Source This approach saves you time and stress. Without it, you would be under pressure in seminars and conferences. You would want to get as much as you can while struggling to catch up with speakers. Recording the program to transcribe and edit later lets you get the most out of the event without the stress. You get to relax and enjoy the program more. It gives a good Return on Investment (ROI) Transcribing audio to text makes you more money in the long run. Saving time that could have been used in writing content from scratch and diverting it into other productive areas of the business yields profits. Source Also, the ability to create multiple content from one content form expands your options for making money from content. For example, you can make money from your podcast by turning it into an eBook through audio-to-text transcription. Additionally, converting conference notes into social media posts creates more content that leads to more engagement and eventually more conversions. Start taking advantage of audio-to-text transcription Content creation can be tough if you’re not employing smart strategies. One surefire strategy is transcribing audio to text. When you transcribe audio to text, you enjoy loads of benefits that can take your business to the next level. Start making use of audio-to-text transcription to enjoy benefits like increased accessibility, faster content creation, improved SEO, and enhanced creativity. Other advantages are a variety of content options, improved in-house administrative documentation, maximum gains from seminars and conferences, and good Return on Investment (ROI).

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