The journey of a thousand punches begins with a tweet. What may have started out as an inconspicuous comment by an unsuspecting social media user has morphed into a full-blown chest thumping match between owner Elon Musk and CEO Mark Zuckerberg — exhibiting just how badly tech billionaires want to beat the sh*t out of each other. Twitter Meta It all started, as it always does, in a . Fuming with (what we're assuming is) anger over reports that Zukcerberg is developing a Twitter copy cat (which, btw., HackerNoon mooooooonths ago and followed-up with the week before last, you're welcome), Musk decided to take a dig at both the upcoming rival platform and the a Meta executive made when touting the project to employees. twitter thread reported more details comments In response, a Twitter user joked that Musk better watch out because Zuckerberg , implying Meta's billionaire CEO could kick his ass. Never the one to back down from a challenge, Musk decided to indulge the user. And well, the rest is history: knows ju jitsu Yup, Elon Musk, the world's richest man, challenged Mark Zuckerberg to a cage match, and within 24 hours, the co-founder took to (which he also owns btw.) to accept the summons to contest, asking the owner to send him the location. Facebook Instagram Tesla And so, Musk did. And that, ladies and gentlemen, is how the internet lost its collective mind, with more and more articles popping up every day on whether a cage fight would actually happen and . With more training and age on his side, Zuckerberg is the in betting circles, though experts haven't ruled out Musk completely. And if the match happen, it could bring in — as if the world's richest men needed to be richer still. But the currency Zuckerberg craves the most is . who would actually win clear favorite does over a $1 billion respect The animosity the tech billionaires, and also the world's richest men, have shown each other this past week is not random. It might seem abrupt, but there's actually a . In fact, Musk has a habit of pissing his fellow tech billionaires off, including, by . history between the two sleeping with their wives While the billionaires duke it out in an MMA ring, a bigger fight is raging between their social media platforms. A recent report from said Twitter's U.S. advertising revenue dropped 59% year-over-year, during a five-week period starting April 1, as advertisers jumped ship. In fact, Twitter's global ad revenue this year is estimated to be 28% lower than it was in 2022, at around $3 billion, according to an estimate by research firm Insider Intelligence, . The New York Times Forbes reported By comparison, Meta is flying high. The company is expected to generate $121.9 billion in revenue during 2023, a cool $10 billion more than in 2022, with even more coming in 2024, to Insider Intelligence. according No wonder, then, Zuckerberg wants to capture advertisers disillusioned by Twitter's direction, and Musk wants to trade blows with the young CEO to iron things out. Facebook ranked #12 on HackerNoon's Tech Company Rankings this week. Instagram was #4 and Tesla was on the #6 spot. 👋 You’re reading of HackerNoon's Tech Company News Brief, a weekly collection of tech goodness that combines HackerNoon's proprietary data with internet trends to determine which companies are rising and falling in the public consciousness. goes live tomorrow. Hate waiting? No problemo! Just subscribe to receive the newsletter a day early in your inbox. part 1 Part 2 here complete In Other News.. 📰 Spywares are bad. Here's why: the Polish developer of a phone tracking app called LetMeSpy said a hacker gained unauthorized access to its data, making it the in a long list of companies that have been hacked, breached, or exposed victim’s data. latest Unicorn social app IRL is shutting down after admitting 95% of its users were fake, TechCrunch . reports Google's YouTube wants to try its hand in . cloud gaming Parents will now have over what teens see and do over Instagram and Messenger. more control Apple says proposed UK law ‘poses a serious threat’ to end-to-end encryption, The Verge . reported IBM will acquire technology spend-management platform Apptio from Vista Equity Partners for $4.6 billion in cash, in the latest deal to bolster its capabilities in cloud and automation, Reuters . reported And that's a wrap! Don't forget to share this newsletter with your family and friends! See y'all next week. PEACE! ☮️ — Sheharyar Khan, Editor, Business Tech @ HackerNoon

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