Too Long; Didn't Read
Yonatan Kagansky is an expert in branding, high-stakes pitching and strategic storytelling. Kagansky: All I’d learned about marketing in the last decade was rearranged and reshaped into a new, clear understanding. He says stories are the most effective means of getting any message across, and all other aspects of communication come in as distant seconds. Kaganks: Most marketers treat stories more as metaphors for what they do, and not as a framework. He writes: "Stories and narratives are integral parts of almost every marketer’s vocabulary"