Too Long; Didn't Read
There are four elements that go into launching a new brand to give you a fighting chance. Here are four crucial things you need to get right: Branding, positioning, market research and a solid first product. The first-mover advantage is overrated and the product isn’t ready, so go back and get it right, especially if you have entrenched competition. For example, ConvertKit went from $5,000 in monthly revenue to $23 million in annual revenue while landing a spot on the Inc. 5,000 list.