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More than 51% of digital marketers are implementing AI-based tools in their marketing strategy, while 27% are planning to use this technology in their 2021 digital marketing strategy. Incorporating AI into your digital marketing efforts can provide your business with new opportunities and help you remain competitive in this ever-changing and fierce marketing world. Here are a few really good reasons why you should start using AI in your marketing strategy for 2021. It will help you offer an exceptional customer experience, increase brand awareness, promote your products, and achieve your sales goals.