Why You Should Start Using AI in Marketing (An Introductory Explainer)

Artificial intelligence is reshaping the digital marketing world and transforming the way brands interact with consumers and marketers create strategies to promote their products and services. From creating innovative marketing tactics to providing an exceptional customer experience, creating personalized email campaigns to predictive analysis, artificial intelligence is playing a key role in revolutionizing your business.

With the advent of artificial intelligence, it has become easier for brands to reach their target customers when they are all set to buy your products or services and give them exceptional customers support.

Many established brands such as Amazon, Sephora, IKEA, and more have started leveraging this new technology to their marketing funnel to capture a wider audience and promote their products and services by using effective marketing tactics.

According to a survey conducted by Salesforce, more than 51% of digital marketers are implementing AI-based tools in their marketing strategy, while 27% are planning to use this technology in their 2021 digital marketing strategy.

Incorporating AI into your digital marketing efforts can provide your business with new opportunities and help you remain competitive in this ever-changing and fierce marketing world.

It will not only help you engage with your target audience in different ways, but it will also help you offer personalized experiences to your customers, increase brand awareness, promote your products, and help you achieve your sales goals.

If you are planning to implement AI into your marketing plan, here are a few really good reasons why you should start using it in your digital marketing strategy for 2021.

Offer Out-of-the-box Customer Experience:

One of the main reasons why integrating AI in your marketing strategy is a great idea is that it offers an exceptional customer experience.

AI-based tools such as chatbots can intelligently deal with customer inquiries, provide them with accurate answers and detailed information about the specific product or service customers are looking for. AI-powered chatbots have the potential to serve customers 24/7 and retain their data for future use.

Providing quick and real-time customer support help customers to fulfill their demands and solve their issues. It will eventually increase overall customer satisfaction.

Voice Search Technology:

It is a remarkable addition of artificial intelligence that can take your digital marketing to a whole new level.

Brands are now using AI-powered virtual assistants such as Alexa, Google Home, and Siri, allowing consumers to get faster results of their queries. With voice search technology, consumers can perform searches by simply saying a voice command and AI provides them with the best possible results.

Digital marketers should leverage voice search technology in their marketing efforts to significantly increase organic traffic.

Predictive Customer Behavior:

Besides offering a personalized customer experience based on the previous behavior of the users, AI rapid application development
allows predicting the behavior of the new and existing users.

With the help of data management platforms (DMP), AI can collect information about your users across the internet. This helps brands to personalize to their needs while providing what they actually need, This strategy enables marketers to target their potential customers and eliminate those who are not interested in your brand.

It will allow you to invest your efforts and energy into creating and implementing effective marketing strategies that can drive the best possible results.

Artificial intelligence is playing a significant role in collecting, analyzing and interpreting customers’ data to produce smarter and accurate results. With the help of new algorithms, brands can now provide customers with more relevant products according to their preferences and determine sales forecasting and ROI.

It will ultimately help your business to provide an amazing customer experience and create the right strategies that will help your brand to reach unprecedented heights of success.

Digital Advertising:

Digital marketers can make the most of artificial intelligence when it comes to creating their digital advertising strategy.

Many established brands such as Facebook and Google have already started using machine learning and AI-based tools to find people who are more likely to perform the desired action. They analyze a user’s browsing pattern, preferences, demographics, and different other aspects to find the target audience for their brand.

Brands can use some platforms to incorporate AI and machine learning which automate the optimization of your ads on Facebook and Google. The intelligent algorithms allow marketers to optimize their budgets, increase ad performance and conversion rate.

Personalized Email Marketing Campaigns:

Brands can use the power of artificial intelligence to create effective email marketing campaigns that can increase the conversion rate and eventually sales.

By creating personalized emails based on user’s behavior, preferences, and interests, you can better connect with them and persuade them to take the desired action and become your customers.

Key Takeaways:

All in all, implementing AI into your digital marketing strategy for 2021 is a sensible approach to unlock your sales potential and increase your ROI. Incorporating AI into your digital marketing strategy will help you collect relevant and the most accurate customers’ data that you need to succeed. Furthermore, it helps you provide your customers with a great experience and convert them to turn your loyal customers.

Artificial intelligence is expected to grow and improve in the near future. Whether you are a web design agency or marketing company, incorporating AI into your web design and digital marketing strategy will help you convey your brand story, build brand awareness, offer a wonderful user experience, boost engagement, provide your customers with the relevant products according to their needs and preferences and help your business to stay ahead of the game.