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90.6% of Chinese gamers use the built-in voice chat function when playing a game, with 38.4% saying that they use it often. Globally, voice chat within video games has grown massively in popularity in recent years. People who use in-game voice chat play games not only more but also more often than those who do not. Developers and publishers need to give players the tools to communicate as naturally as possible. The most obvious way of doing this is by implementing voice chat into their games.