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Customer churn rate, also known as logo churn rate is a key indicator of the health of your SaaS business. At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions.
A high customer churn rate can be deadly for your business. In this post, we analyze, anonymized and aggregated data from ChartMogul to find out what is a good target customer churn rate for a SaaS subscription business.
We also discuss why it is important to track customer churn rate and the underlying reasons behind a high customer churn rate.
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