Too Long; Didn't Read
Chinese market has always been a tough nut to crack for Western and European companies. The probability of bringing a successful EdTech company here is very small since this market in China is already occupied by local players. There are a lot of nuances in China that are not obvious to Western marketers, so we started trying to expand to a wide variety of markets including the China. This is the nuts and bolts of the early results and returns of our startup's expansion into China.