What's the History Behind the HackerNoon Logo?

Too Long; Didn't Read

Heya, o/ I created the logo a few years back I was working with @David to create a range of designs to span all of the bits and bobs AMI Inc does.The plan was to create a range of logos that all work together, as a family, but also stand up on their own. After looking at how branding can be applied through medium, choosing a key colour to define each one was going to be important. With that in mind David chose the key colour for this one, 00FF00. When I saw that colour my mind went straight back to being a kid at school and using a BBC Micro with a green monochrome display - which looking back, should have been replaced years before… Anyhoo, I was already thinking retro typefaces and scanning tube effects, and working from that I actually started by making a grid and creating the wording first. Which was as minimal as i could make it using a pixel grid, which ended up as a 5x5 grid. We were aware of the competition for HN so we wanted to create an identity that was distinct from them, and concentrating on the Hacker element of HN wasn’t going to create anything unique, so I ran with the noon element. Keeping the idea of keeping it as simple as possible, I did a few designs and the watch motif translated really well to a small grid 12x12 for the logo. All the parts of AMI had the same layout grid, logo on the right, name on the left with the same proportions, with a textured effect behind the name.For this one I did a pixelated smoke type element, though I did change the grid to be different from the writing of the logo to make the wording more legible. Anyhoo, that was the design process for the HN logo.