What Makes Copy Convert Visitors?

Too Long; Didn't Read

The words that you use to invoke emotions and sell are the most important part of your online marketing business. Good copy should always use the “WIFT” (what’s in it for them) principle. Story telling is one of the most powerful components in all forms of marketing. The copy should flow like a smooth flowing chain, where the reader can keep sliding down the words… until they get to the checkout button. The copy is how you turn prospects into customers.