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Content engineering bridges the gaps between strategy and development. Content engineering transforms static content into a form that’s atomic, intelligent, structured, and quantum. Sophisticated content that is designed for reuse – omnipurpose content –– requires thoughtful architecture and planning. The practice of content engineering is comprised of seven core disciplines: content engineering, strategy, model, taxonomy, CMS implementation and management specifications, and content reuse worksheet. The result of successful content strategy and content engineering collaboration: An ever-increasing value of content assets and decreasing costs for publishing content assets.