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A minimum viable product (MVP) is a demo of your app or website with a core set of functionality operating within the market. MVP is the first step to verify the funnel of getting customers, gather information, set the course for a further website or app development, and get insights into what works and what does not. By getting feedback from the users, your web or mobile app development team can improve on that by adding more features to increase sales, and evaluate your business goals. The sooner you release MVP, the more chances you will have to fit in.