Too Long; Didn't Read
Undandy is an online e-commerce platform that enables customers to design and create their own shoes. Co-Founder of Undandy, Rafic Daud explains how he launched the company in 2015. Daud: Getting product marketing right is hard work. It requires a profound understanding of the audience, the digital platforms they use, and their needs. As technology continues to evolve at a rapid pace, this level of customization will become the new norm and exclusivity will no longer be considered luxury.
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