Too Long; Didn't Read
70% of SMB websites lack a proper CTA and 64% don’t even have a website. 90% of users, who read your headline, will also read the CTA, and only a well-designed CTA button can proceed them to the next step. A free trial will increase conversions by 328% and a 14-day trial policy of Shopify helped it grow its revenue 3 times and currently, it boasts over 175,000 users. People immediately feel connected when they see human faces on the website design and give them a value-Oriented CTA.