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A flow means starting at point A and getting to point B (the goal) A chain of interactions create a flow, it's a journey. A journey to the end-goal is the experience. Product UX is the sum of every tiny experience a user comes across while interacting with the Product. It is a unique experience, if there are at least two interactions that lead to the user's end goal. The least pages a flow has, the better. The least clicks a user has to take to get to the goal.
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